Social Media Voice and Tone: What and Why.

Why do you sound the way you do?

I have a confession.

I hear people’s voice when I read their messages, especially if we’ve seen physically before.

It’s a reflex action, or am I weird? (let me know in the comment section so that I would stop feeling like I’m weird).

I promise this is not Hollywood or whatever wood you may know. This is me!

Now, let’s take this close to home.

Have you ever felt like you can describe a person’s personality even though you only know them on social media? Now, this shouldn’t be weird.

You could either describe that person’s personality by responding to comments, the examples they use, visuals, and more.

That is what describes tone or voice of a brand.

With social media, you must pay attention to creating killer content, fantastic visuals, and more. Something that must also stand out is your communication. People want authenticity, and this is only visible in the tone and voice of your brand.

While you may think this is unnecessary, it is compulsory. It will go ahead to determine what your content and strategies must look like.

Finding your voice and tone as a brand can be difficult as it is not a metric that can be measured; it instead involves much planning and practice.

Do you still think this is something you don’t want to continue with?

Suppose people can build an impression of you with mere visuals or communication elements associated with your brand. Wouldn’t you at least determine what kind of impression they should have?

Now, let’s define it. What are voice and tone? Though both go hand in hand, it is essential to differentiate them to have a better meaning.

Voice – this defines your brand’s personality. It describes your brand’s communication style. The image below further explains it.

Tone – defines the specific way you sound depending on your audience, platform, situation, and more.

This means there is one voice for your brand; however, you may sound differently depending on who and where you sell your brand.

For instance, Mint is a personal and compassionate brand. It means all of their communication platforms emphasize compassion and a personal note. However, on LinkedIn, they are somewhat professional because of their kind of audience, while on Instagram, they are much “nicer.”

Do you get it?

Why Is There A Thing Called Voice and Tone?

No one loves to be sold to. If all you say is buy, buy, buy without a single drop of the empathy liquid, you are wrong!

When you have a unique voice and tone, you will communicate your values and mission properly. Essentially, it will help you better tell your story.

Your brand’s voice will help you build trust, connections, and a rapport that will eventually bring sales.

It would be best if you made your audience feel comfortable engaging with you online, and you can only do this when you speak to them like you would with real people.

How many WhatsApp status have you had to close because all you say was products? If you don’t tell me, I will – I close all of them!

In Jay Bear of Convince and Convert’s words, “Don’t just give your customers something to talk about, give them somebody to talk about.”

This means you must put a face to your brand, let them be able to read you anywhere, and see your brand!

Again, people don’t want information or salesy content; people want connection.

Want to know how to do this? You have to come tomorrow!

Don’t forget to share with someone.

P.S. You have read two blog posts, and this makes it three. Can you describe my personality?

Tell me in the comment section.